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Financing In Franchising


Usually in an economic downturn history has shown that franchising practically blooms like a cherry tree on steroids. But this latest downturn (2008/2009) has proven a fickle party where there are very few people invited.

The panic of low consumer spending has been matched only by the panic of the banks to hold on to any liquidity like a jealous wife.

Unfortunately this pairing of panic has been a disservice to the franchising industry, and has in fact brought the small business sector to a standstill. There are stories abound from small business owners who have no hope in having the support of their bank manager even if their business has been a success over the last 7 years. Cash flow can be the killer for small business and if business owners canít rely on leniency from their banks, during times where suppliers and clients are pulling their patience in lengthening out payment terms...who can they rely on?

This poses a threat for growing businesses two-fold:

  • Non-franchise businesses who planned growth projects and had received assurances pre-2008 from their bank managers that they could go ahead Ė had the rug pulled from under them when these assurances were withdrawn and instead are knee deep in carrying out redundancies
  • Franchised businesses who rely on the banks to be able to lend money to prospective franchisees are also let down when they are told that unreasonable interest rates will be charged to anyone seeking finance

So what are the answers? Yes, the economy will inevitably pick up as it always does, but this time we have learnt a valuable lesson in our dependency on finance routes. Perhaps there needs to be alternatives for franchisors to build into their offering regarding financing routes for prospective franchisees, in order to minimise the impact that banks can have on franchise growth.

At the end of the day money is what makes the world go round, although itís not a fair playing ground where only one mighty hand has the power of holding the purse strings. Letís get more innovative about how money can move responsibly and wholesomely to the businesses that have done nothing more than grow, employ people and add to the economy.

Copyright © 2009 Shelley Pearson.
Reprints are welcome, as long as the by-line and article are published in tact and all links made live.

 

About the Author

Shelley Pearson, formerly an independent franchise consultant, created the Expert Franchise Guide business after identifying a serious lack of a provision of franchise business guidance products to small and medium sized business owners. She has developed her products in order to solve one of these business owners’ biggest operational obstacles: access to decisive, experienced and cost effective franchise business guidance. She is now an information marketer and has managed to attract both professional affiliations and clients who recognise and value her business acumen matched with a practical and empathetic approach.


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